*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }

  :root {
    /* ── Brand palette from style guide ── */
    --bg1:       #f4f4f2;   /* Text and background 1 — off-white */
    --bg2:       #0d2040;   /* Text and background 2 — deep navy */
    --bg3:       #2a5a8c;   /* Text and background 3 — mid blue */
    --bg4:       #a8cce0;   /* Text and background 4 — sky blue */
    --accent1:   #c49030;   /* Accent 1 — golden tan */
    --accent2:   #f0ede8;   /* Accent 2 — near-white warm */
    --accent3:   #c49030;   /* Accent 3 — golden tan (same family) */
    --accent4:   #8a9e45;   /* Accent 4 — sage green */
    --accent5:   #2d5c3a;   /* Accent 5 — deep forest green */
    --accent6:   #d4d6d0;   /* Accent 6 — light gray */
    --link:      #6ec4a8;   /* Link — soft teal-mint */

    /* ── Semantic aliases ── */
    --primary-dark:   var(--bg2);       /* page dark bg, nav */
    --primary-mid:    var(--bg3);       /* secondary panels, accents */
    --primary-light:  var(--bg4);       /* tints, hover states */
    --gold:           var(--accent1);   /* key accent — dividers, numbers */
    --forest:         var(--accent5);   /* CTA buttons, conviction bar */
    --sage:           var(--accent4);   /* secondary labels, subtle accents */
    --mint:           var(--link);      /* italic highlights, links */
    --chalk:          var(--bg1);       /* page background */
    --warm-white:     var(--accent2);   /* card backgrounds */

    --serif: 'Playfair Display', Georgia, serif;
    --sans:  'DM Sans', system-ui, sans-serif;
  }

  html { scroll-behavior: smooth; }
  body {
    font-family: var(--sans);
    background: var(--chalk);
    color: var(--primary-dark);
    overflow-x: hidden;
  }

  /* ─── NAV ─── */
  nav {
    position: fixed; top: 0; left: 0; right: 0; z-index: 100;
    display: flex; align-items: center; justify-content: space-between;
    padding: 1.40rem 3rem;
    background: rgba(13,32,64,0.97);
    backdrop-filter: blur(8px);
    border-bottom: 1px solid rgba(168,204,224,0.1);
  }
  .nav-logo {
    font-family: var(--serif);
    font-size: 1.2rem;
    color: white;
    letter-spacing: 0.01em;
  }
  .nav-logo span { color: var(--mint); }
  .nav-links { display: flex; gap: 2rem; align-items: center; }
  .nav-links a {
    font-family: 'DM Sans';
    color: rgba(255,255,255,0.55);
    text-decoration: none;
    font-size: 0.82rem;
    font-weight: 400;
    letter-spacing: 0.06em;
    text-transform: uppercase;
    transition: color 0.2s;
  }
  .nav-links a:hover { color: white; }

  /* .nav-cta {
    background: var(--forest) !important;
    color: white !important;
    padding: 0.55rem 1.25rem;
    border-radius: 3px;
  } */

  .nav-cta:hover { opacity: 0.88; }

  /* ─── HERO ─── */
  .hero {
    min-height: 100vh;
    background: var(--primary-dark);
    display: grid;
    grid-template-columns: 1fr 1fr;
    align-items: center;
    position: relative;
    overflow: hidden;
  }

  /* Diagonal color-block accent using brand mid-blue */
  .hero-accent-block {
    position: absolute;
    top: 0; right: 0;
    width: 50%;
    height: 100%;
    background: linear-gradient(160deg, rgba(42,90,140,0.18) 0%, rgba(42,90,140,0.06) 100%);
    pointer-events: none;
  }
  /* Subtle sky-blue horizontal stripe */
  .hero-stripe {
    position: absolute;
    left: 0; right: 0;
    bottom: 18%;
    height: 1px;
    background: linear-gradient(to right, transparent, rgba(168,204,224,0.15), transparent);
  }

  .hero-rule {
    position: absolute;
    left: 50%; top: 7rem; bottom: 7rem;
    width: 1px;
    background: linear-gradient(to bottom, transparent, rgba(168,204,224,0.2) 30%, rgba(168,204,224,0.2) 70%, transparent);
  }

  .hero-content {
    padding: 8rem 3rem 8rem 3rem;
    position: relative; z-index: 2;
  }

  .hero-eyebrow {
    display: inline-flex; align-items: center; gap: 0.6rem;
    font-size: 0.72rem;
    font-weight: 500;
    letter-spacing: 0.14em;
    text-transform: uppercase;
    color: var(--primary-light);
    margin-bottom: 2rem;
  }
  .hero-eyebrow::before {
    content: '';
    display: block; width: 28px; height: 1px;
    background: var(--primary-light);
  }

  .hero-headline {
    font-family: var(--serif);
    font-size: clamp(2.6rem, 4.5vw, 3.8rem);
    font-weight: 900;
    line-height: 1.1;
    color: white;
    margin-bottom: 1rem;
  }
  .hero-headline em {
    font-style: italic;
    color: var(--primary-light);
  }

  .hero-divider {
    width: 48px; height: 2px;
    background: var(--gold);
    margin: 1.8rem 0;
  }

  .hero-subhead {
    font-size: 1.05rem;
    font-weight: 300;
    line-height: 1.75;
    color: rgba(255,255,255,0.6);
    max-width: 440px;
    margin-bottom: 2.5rem;
  }
  .hero-subhead strong {
    color: rgba(255,255,255,0.9);
    font-weight: 500;
  }

  .hero-actions { display: flex; gap: 1rem; flex-wrap: wrap; }

  .btn-primary {
    background: var(--forest);
    color: white;
    padding: 0.9rem 2rem;
    border-radius: 3px;
    font-size: 0.88rem;
    font-weight: 500;
    letter-spacing: 0.04em;
    text-decoration: none;
    transition: opacity 0.2s, transform 0.15s;
    display: inline-block;
  }
  .btn-primary:hover { opacity: 0.88; transform: translateY(-1px); }

  .btn-ghost {
    border: 1px solid rgba(168,204,224,0.3);
    color: rgba(255,255,255,0.7);
    padding: 0.9rem 2rem;
    border-radius: 3px;
    font-size: 0.88rem;
    font-weight: 400;
    letter-spacing: 0.04em;
    text-decoration: none;
    transition: border-color 0.2s, color 0.2s;
    display: inline-block;
  }
  .btn-ghost:hover { border-color: var(--bg4); color: white; }

  /* Hero right */
  .hero-right {
    padding: 8rem 3rem 8rem 4rem;
    position: relative; z-index: 2;
    display: flex; flex-direction: column; gap: 1.5rem;
  }
  .hero-right-label {
    font-size: 0.7rem;
    font-weight: 500;
    letter-spacing: 0.14em;
    text-transform: uppercase;
    color: rgba(255,255,255,0.28);
    margin-bottom: 0.5rem;
  }

  .stat-block {
    border-left: 2px solid var(--gold);
    padding: 0.6rem 1.2rem;
  }
  .stat-number {
    font-family: var(--serif);
    font-size: 2.4rem;
    font-weight: 700;
    color: white;
    line-height: 1;
    margin-bottom: 0.25rem;
  }
  .stat-label {
    font-size: 0.82rem;
    color: rgba(255,255,255,0.45);
    font-weight: 300;
  }

  .hero-promise {
    margin-top: 1.5rem;
    background: rgba(42,90,140,0.2);
    border: 1px solid rgba(168,204,224,0.2);
    border-radius: 4px;
    padding: 1.4rem 1.6rem;
  }
  .hero-promise p {
    font-family: var(--serif);
    font-style: italic;
    font-size: 1.05rem;
    color: rgba(255,255,255,0.8);
    line-height: 1.6;
  }
  .hero-promise cite {
    display: block;
    font-family: var(--sans);
    font-style: normal;
    font-size: 0.72rem;
    letter-spacing: 0.08em;
    text-transform: uppercase;
    color: var(--primary-light);
    margin-top: 0.75rem;
  }

  /* Wave */
  .hero-wave {
    position: absolute; bottom: 0; left: 0; right: 0;
    height: 100px; overflow: hidden; pointer-events: none;
  }
  .hero-wave svg { width: 100%; height: 100%; }

  /* ─── CONVICTION BAR ─── */
  .conviction {
    background: var(--forest);
    padding: 1.15rem 3rem;
    text-align: center;
  }
  .conviction p {
    font-size: 0.8rem;
    font-weight: 500;
    letter-spacing: 0.1em;
    text-transform: uppercase;
    color: white;
  }
  .conviction p span { opacity: 0.5; margin: 0 1.2rem; }

  /* ─── TENSION SECTION ─── */
  .tension-wrapper {
    background: var(--chalk);
    padding: 7rem 3rem;
  }
  .tension {
    max-width: 1200px;
    margin: 0 auto;
  }
  .section-eyebrow {
    font-size: 0.72rem;
    font-weight: 500;
    letter-spacing: 0.14em;
    text-transform: uppercase;
    color: var(--primary-mid);
    margin-bottom: 1rem;
    display: flex; align-items: center; gap: 0.6rem;
  }
  .section-eyebrow::before {
    content: '';
    display: block; width: 28px; height: 1px;
    background: var(--primary-mid);
  }

  .tension-headline {
    font-family: var(--serif);
    font-size: clamp(2rem, 3.5vw, 2.8rem);
    font-weight: 700;
    line-height: 1.2;
    color: var(--primary-dark);
    max-width: 680px;
    margin-bottom: 4rem;
  }
  .tension-headline em { font-style: italic; color: var(--primary-mid); }

  .tension-grid {
    display: grid;
    grid-template-columns: 1fr 64px 1fr;
    gap: 0;
    align-items: center;
  }
  .tension-col { padding: 2.5rem; border-radius: 4px; }
  .tension-col.bad {
    background: #f6f0eb;
    border: 1px solid #e0cfc4;
  }
  .tension-col.good {
    background: #eef3e8;
    border: 1px solid rgba(45,92,58,0.2);
  }
  .tension-col-label {
    font-size: 0.7rem;
    font-weight: 500;
    letter-spacing: 0.12em;
    text-transform: uppercase;
    margin-bottom: 1.5rem;
  }
  .tension-col.bad .tension-col-label { color: var(--accent1); }
  .tension-col.good .tension-col-label { color: var(--forest); }

  .tension-item {
    display: flex; align-items: flex-start; gap: 0.75rem;
    margin-bottom: 1rem;
    font-size: 0.9rem;
    line-height: 1.55;
    color: #4a5568;
  }
  .tension-item .icon {
    width: 18px; height: 18px;
    border-radius: 50%;
    flex-shrink: 0; margin-top: 1px;
    display: flex; align-items: center; justify-content: center;
    font-size: 10px; font-weight: 700;
  }
  .tension-col.bad .icon { background: rgba(196,144,48,0.15); color: var(--accent1); }
  .tension-col.good .icon { background: rgba(45,92,58,0.15); color: var(--forest); }

  .vs-circle {
    width: 48px; height: 48px; border-radius: 50%;
    background: var(--primary-dark);
    color: white;
    font-size: 0.72rem; font-weight: 700; letter-spacing: 0.06em;
    display: flex; align-items: center; justify-content: center;
    margin: 0 auto;
  }

  /* ─── PILLARS ─── */
  .pillars-section {
    background: var(--primary-dark);
    padding: 7rem 3rem;
  }
  .pillars-inner { max-width: 1200px; margin: 0 auto; }
  .pillars-header {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 4rem;
    margin-bottom: 4rem;
    align-items: end;
  }
  .pillars-headline {
    font-family: var(--serif);
    font-size: clamp(2rem, 3.5vw, 2.8rem);
    font-weight: 700;
    color: white;
    line-height: 1.2;
  }
  .pillars-headline em { font-style: italic; color: var(--primary-light); }
  .pillars-intro {
    font-size: 0.95rem;
    font-weight: 300;
    line-height: 1.8;
    color: rgba(255,255,255,0.5);
  }

  .pillars-grid {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 1px;
    background: rgba(168,204,224,0.08);
    border: 1px solid rgba(168,204,224,0.08);
    border-radius: 4px;
    overflow: hidden;
  }
  .pillar {
    background: rgba(13,32,64,0.7);
    padding: 2rem 1.75rem;
    transition: background 0.2s;
  }
  .pillar:hover { background: rgba(42,90,140,0.25); }
  .pillar-number {
    font-family: var(--serif);
    font-size: 2.5rem;
    font-weight: 700;
    color: var(--gold);
    opacity: 0.45;
    line-height: 1;
    margin-bottom: 1rem;
  }
  .pillar-title {
    font-size: 1rem;
    font-weight: 500;
    color: white;
    margin-bottom: 0.75rem;
    line-height: 1.3;
  }
  .pillar-body {
    font-size: 0.84rem;
    font-weight: 300;
    line-height: 1.7;
    color: rgba(255,255,255,0.45);
  }

  /* ─── AUDIENCE CARDS ─── */
  .audience {
    background: var(--accent2);
    padding: 7rem 3rem;
  }
  .audience-inner { max-width: 1200px; margin: 0 auto; }
  .audience-header { text-align: center; margin-bottom: 4rem; }
  .audience-headline {
    font-family: var(--serif);
    font-size: clamp(2rem, 3vw, 2.6rem);
    font-weight: 700;
    color: var(--primary-dark);
    margin-bottom: 0.75rem;
  }
  .audience-sub {
    font-size: 1rem;
    font-weight: 300;
    color: #6a7a8a;
  }

  .audience-cards {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 1.5rem;
  }
  .audience-card {
    background: white;
    border-radius: 4px;
    overflow: hidden;
    border: 1px solid var(--accent6);
    transition: transform 0.2s, box-shadow 0.2s;
  }
  .audience-card:hover {
    transform: translateY(-3px);
    box-shadow: 0 12px 32px rgba(13,32,64,0.1);
  }
  .card-header {
    padding: 2rem 2rem 1.5rem;
    border-bottom: 1px solid var(--accent6);
  }
  /* Each card gets a top accent bar in a different brand color */
  .audience-card:nth-child(1) .card-header { border-top: 3px solid var(--primary-mid); }
  .audience-card:nth-child(2) .card-header { border-top: 3px solid var(--forest); }
  .audience-card:nth-child(3) .card-header { border-top: 3px solid var(--sage); }

  .card-type {
    font-size: 0.7rem;
    font-weight: 500;
    letter-spacing: 0.12em;
    text-transform: uppercase;
    margin-bottom: 0.75rem;
  }
  .audience-card:nth-child(1) .card-type { color: var(--primary-mid); }
  .audience-card:nth-child(2) .card-type { color: var(--forest); }
  .audience-card:nth-child(3) .card-type { color: var(--sage); }

  .card-headline {
    font-family: var(--serif);
    font-size: 1.35rem;
    font-weight: 700;
    color: var(--primary-dark);
    line-height: 1.3;
  }
  .card-body { padding: 1.5rem 2rem 2rem; }
  .card-copy {
    font-size: 0.88rem;
    font-weight: 300;
    line-height: 1.75;
    color: #5a6a7a;
    margin-bottom: 1.5rem;
  }
  .card-link {
    font-size: 0.82rem;
    font-weight: 500;
    text-decoration: none;
    letter-spacing: 0.04em;
    display: flex; align-items: center; gap: 0.4rem;
    transition: gap 0.2s;
    color: var(--link);
  }
  .card-link:hover { gap: 0.7rem; }

  /* ─── PROOF ─── */
  .proof-wrapper { background: var(--chalk); }
  .proof {
    padding: 7rem 3rem;
    max-width: 1102px;
    margin: 0 auto;
  }
  .proof-headline {
    font-family: var(--serif);
    font-size: clamp(1.8rem, 2.8vw, 2.4rem);
    font-weight: 700;
    color: var(--primary-dark);
    line-height: 1.2;
    margin-bottom: 3.5rem;
  }

  .proof-stats {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 1.5rem;
    margin-bottom: 3.5rem;
  }
  .proof-stat {
    border-top: 2px solid var(--gold);
    padding-top: 1.25rem;
  }
  .proof-stat-num {
    font-family: var(--serif);
    font-size: 2.4rem;
    font-weight: 700;
    color: var(--primary-dark);
    line-height: 1;
    margin-bottom: 0.4rem;
  }
  .proof-stat-label {
    font-size: 0.82rem;
    color: #6a7a8a;
    font-weight: 300;
    line-height: 1.4;
  }

  .quote-block {
    background: var(--primary-dark);
    border-radius: 4px;
    padding: 3rem;
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 3rem;
    align-items: center;
  }
  .quote-text {
    font-family: var(--serif);
    font-style: italic;
    font-size: 1.3rem;
    font-weight: 700;
    color: white;
    line-height: 1.55;
  }
  .quote-text::before {
    content: '\201C';
    color: var(--gold);
    font-size: 4rem;
    line-height: 0;
    vertical-align: -1rem;
    margin-right: 0.1em;
  }
  .quote-divider {
    width: 40px; height: 2px;
    background: var(--gold);
    margin-bottom: 1rem;
  }
  .quote-name {
    font-size: 0.95rem;
    font-weight: 500;
    color: white;
    margin-bottom: 0.25rem;
  }
  .quote-role {
    font-size: 0.8rem;
    color: rgba(255,255,255,0.4);
    font-weight: 300;
  }

  /* ─── MANIFESTO ─── */
  .manifesto {
    background: var(--primary-mid);  /* brand mid-blue */
    padding: 7rem 3rem;
    text-align: center;
  }
  .manifesto-inner { max-width: 760px; margin: 0 auto; }
  .manifesto-eyebrow {
    font-size: 0.72rem;
    font-weight: 500;
    letter-spacing: 0.14em;
    text-transform: uppercase;
    color: rgba(255,255,255,0.45);
    margin-bottom: 2rem;
  }
  .manifesto-headline {
    font-family: var(--serif);
    font-size: clamp(2.2rem, 4vw, 3.2rem);
    font-weight: 900;
    color: white;
    line-height: 1.15;
    margin-bottom: 2rem;
  }
  .manifesto-body {
    font-size: 1.05rem;
    font-weight: 300;
    line-height: 1.9;
    color: rgba(255,255,255,0.7);
    margin-bottom: 3rem;
  }
  .manifesto-cta-group {
    display: flex; gap: 1rem; justify-content: center; flex-wrap: wrap;
  }

  .btn-white {
    background: white;
    color: var(--primary-mid);
    padding: 1rem 2.2rem;
    border-radius: 3px;
    font-size: 0.9rem;
    font-weight: 500;
    text-decoration: none;
    letter-spacing: 0.03em;
    transition: opacity 0.2s;
    display: inline-block;
  }
  .btn-white:hover { opacity: 0.9; }

  .btn-outline-white {
    border: 1px solid rgba(255,255,255,0.35);
    color: white;
    padding: 1rem 2.2rem;
    border-radius: 3px;
    font-size: 0.9rem;
    font-weight: 400;
    text-decoration: none;
    letter-spacing: 0.03em;
    transition: border-color 0.2s;
    display: inline-block;
  }
  .btn-outline-white:hover { border-color: white; }

  /* ─── FOOTER ─── */
  footer {
    background: var(--primary-dark);
    padding: 4rem 3rem 2.5rem;
  }
  .footer-inner { max-width: 1200px; margin: 0 auto; }
  .footer-top {
    display: grid;
    grid-template-columns: 1.5fr 1fr 1fr 1fr;
    gap: 3rem;
    padding-bottom: 3rem;
    border-bottom: 1px solid rgba(168,204,224,0.08);
    margin-bottom: 2rem;
  }
  .footer-brand {
    font-family: var(--serif);
    font-size: 1.1rem;
    color: white;
    margin-bottom: 1rem;
  }
  .footer-brand span { color: var(--primary-light); }
  .footer-tagline {
    font-size: 0.82rem;
    color: rgba(255,255,255,0.3);
    line-height: 1.7;
    font-weight: 300;
  }
  .footer-col-title {
    font-size: 0.7rem;
    font-weight: 500;
    letter-spacing: 0.12em;
    text-transform: uppercase;
    color: rgba(255,255,255,0.25);
    margin-bottom: 1rem;
  }
  .footer-col a {
    display: block;
    font-size: 0.85rem;
    color: rgba(255,255,255,0.5);
    text-decoration: none;
    margin-bottom: 0.6rem;
    font-weight: 300;
    transition: color 0.15s;
  }
  .footer-col a:hover { color: white; }
  .footer-bottom {
    display: flex; justify-content: space-between; align-items: center;
  }
  .footer-copy {
    font-size: 0.75rem;
    color: rgba(255,255,255,0.2);
  }
  .footer-note {
    font-size: 0.72rem;
    color: var(--primary-light);
    font-weight: 500;
    letter-spacing: 0.08em;
  }

  /* ─── ANIMATIONS ─── */
  @keyframes fadeUp {
    from { opacity: 0; transform: translateY(20px); }
    to   { opacity: 1; transform: translateY(0); }
  }
  .hero-eyebrow  { animation: fadeUp 0.6s ease 0.2s both; }
  .hero-headline { animation: fadeUp 0.7s ease 0.35s both; }
  .hero-divider  { animation: fadeUp 0.5s ease 0.5s both; }
  .hero-subhead  { animation: fadeUp 0.6s ease 0.6s both; }
  .hero-actions  { animation: fadeUp 0.6s ease 0.75s both; }
  .hero-right    { animation: fadeUp 0.7s ease 0.5s both; }

  /* ─── RESPONSIVE ─── */
  @media (max-width: 900px) {
    nav { padding: 1rem 1.5rem; }
    .nav-links { display: none; }
    .hero { grid-template-columns: 1fr; }
    .hero-right { display: none; }
    .tension-grid { grid-template-columns: 1fr; }
    .vs-circle { margin: 1rem auto; }
    .pillars-header { grid-template-columns: 1fr; gap: 1.5rem; }
    .pillars-grid { grid-template-columns: 1fr 1fr; }
    .audience-cards { grid-template-columns: 1fr; }
    .proof-stats { grid-template-columns: repeat(2, 1fr); }
    .quote-block { grid-template-columns: 1fr; gap: 2rem; }
    .footer-top { grid-template-columns: 1fr 1fr; gap: 2rem; }
  }